Welcome to the adExcellence Classroom The Classroom is your source for in-depth knowledge of Microsoft adCenter and it prepares you for the Microsoft adExcellence accreditation exam. The Classroom courses are organized by category, allowing you to hone your focus based on your personal needs as a Microsoft search advertiser. Look for advanced learning courses and module updates in the future. Available Course Categories: Introduction to Microsoft adCenter   Getting Started Targeting Tracking Ad Performance Optimizing Ad Performance adCenter Budgeting and Billing Introduction to Microsoft adCenter  back to top   What is Microsoft adCenter?  flash (2:17) |  text Editorial Guidelines  flash (6:55) |  text Landing Pages Guidelines  flash (3:35) Trademark Guidelines  flash (3:48) Click Quality  flash (3:15) |  text Getting Started  back to top   Creating an Account  flash (3:58) Introduction to Campaigns and Ad Groups  flash (3:59) |  text Choosing Keywords  flash (3:03) |  text Introducing Dynamic Text  flash (3:05) |  text Writing an Effective Ad  flash (4:57) |  text Importing Ads and Keywords  flash (2:39) |  text Targeting  back to top   Targeting Ads  flash (3:24) |  text Keyword Match Options  flash (5:06) |  text Content Ads  flash (2:33) |  text Tracking Ad Performance  back to top   adCenter Reports  flash  (3:32) |  text adCenter Ad Delivery: Where Is My Ad?  flash (14:31) Editorial Rejections  flash (7:42) Optimizing Ad Performance  back to top   Campaign Optimization  flash (6:01) |  text Ad Optimization Best Practices  flash (8:04) adCenter Ad Copy Best Practices  flash (9:24) Dynamic Text Best Practices  flash (5:51) adCenter Budgeting and Billing  back to top   adCenter Budgeting  flash (2:08) |  text Bidding  flash (2:33) |  text adCenter Billing  flash (1:52) Ready to take the exam?

Technical Requirements You’ll need Adobe Flash Player 7 or above and Internet Explorer 6 or above to complete the learning modules. Be sure to turn off any pop-up blockers.